In this project, I developed a collaborative concept between Victoria’s Secret and Red Bull, blending fashion, performance, and high-energy lifestyle branding. Designed a limited activewear capsule collection alongside a custom Red Bull flavor for the co-branded drop. Led all merchandising aspects of the project, including a six-month rollout strategy, launch and distribution plan, production logistics, and an exit strategy. Conducted in-depth market research on both brands’ core audiences and defined a unique target demographic for the collaboration, aligning product and messaging across platforms.

In this project, I conducted a comprehensive brand analysis for a clothing brand, evaluating its market positioning, target audience, and competitive landscape. Based on my findings, I created original designs for the garments in a cohesive collection that aligns with the brand's identity and appeals to its customer base. Utilizing AI tools and Adobe software, I developed detailed marketing materials and e-commerce mockups, showcasing the collection in a visually compelling manner.

For the Hanifa Design and Development project, I conducted thorough research into the brand’s ethos and sustainability initiatives to design a collection that would both align with Hanifa’s identity and contribute to its eco-conscious practices. The collection featured pieces that could be returned after use, with the fabric upcycled into new garments, which would then be returned to the customer. This approach aimed to minimize fabric waste while maintaining the brand’s high-quality, luxury appeal. I focused on creating versatile designs that not only met the functional needs of customers but also supported a circular fashion model, enhancing Hanifa’s sustainability efforts and promoting a more responsible consumption cycle within the fashion industry.

.For the Hanifa Instagram Carousel project, I created and edited a visually compelling social media post that showcased Hanifa products while staying true to the brand’s identity of modern luxury and inclusivity. Through careful curation of images, thoughtful composition, and cohesive color grading, I crafted a seamless carousel that highlighted the collection’s unique design details. The edit was designed to capture attention and engage the audience, maintaining the brand’s aesthetic of sophistication, innovation, and empowerment. This post not only presented the garments in a dynamic way but also aligned with Hanifa’s online presence, reinforcing the brand’s connection with its community.

For the Hermes Market Report project, I conducted in-depth research into the brand’s identity, marketing strategies, and merchandising data for 2023. By analyzing key trends, consumer behavior, and sales performance, I provided valuable insights into Hermes’ positioning within the luxury market. I examined the brand’s consistent focus on craftsmanship, exclusivity, and heritage, while also identifying how it adapted to evolving consumer demands and digital trends. The report included a detailed review of their marketing campaigns, product offerings, and distribution strategies, helping to highlight opportunities for growth and potential shifts in the luxury goods sector.

For the True Religion Packaging Redesign project, I utilized Adobe Illustrator and Photoshop to create a fresh, modern look for the brand’s packaging while staying true to its iconic logo and heritage. I focused on enhancing the visual appeal and functionality of the packaging by incorporating bold design elements and a clean, contemporary aesthetic that reflected True Religion’s blend of classic American craftsmanship and modern style. The redesigned packaging aimed to elevate the customer experience, with attention to detail in color, typography, and material choices, ensuring a cohesive and impactful presentation that reinforced the brand’s luxury and authenticity.